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A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
01 Mar 2018
The unique offering will mean that existing Netflix customers will be able to migrate to the new Sky TV bundle and pay the Netflix subscription fee to Sky directly, or simply sign into the Netflix Sky Q app.
28 Feb 2018
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
12 Feb 2018
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever's chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
12 Feb 2018
The annual Gunn Report is the global index of creative excellence in advertising and annually ranks the top 100 creatively awarded advertising ideas of 2017 and the companies behind them.
07 Feb 2018
Report calls out brands for using 'scare tactics' to encourage shoppers to purchase through the illusion of limited stock and competition for a particular product.
07 Feb 2018
In an effort to preserve the future of high quality national and local newspapers in the UK, the Prime Minister has launched a review, which will investigate the overall health of the news media.
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